Do you know what VAT19 is?

Neither did I, till one day I clicked on this

which led to this

and to this

and eventually everything on this

And the trend here is that they are incredibly intriguing but useless products but people are viewing these videos in huge numbers and are actually buying the products. And VAT19 does not use the traditional marketing strategy of television campaigns, they simply use self-produced videos in their in-house video production studio in Missouri, America and Youtube as the main source of media channel.

The videos are designed to be viral and the way it goes viral is by being really cheesy and some a mimicry of infomercials. This is a great example to how companies utilise social media to their advantage. Instead of buying heavily priced television advertising spots, their investment in the online medium really paid well.

Back to the site for more redundant but incredibly entertaining videos and products!

See reference for more information

1. VAT19 Youtube page,
2. VAT19 Website,