Do you know what VAT19 is?
Neither did I, till one day I clicked on this
which led to this
and to this
and eventually everything on this
And the trend here is that they are incredibly intriguing but useless products but people are viewing these videos in huge numbers and are actually buying the products. And VAT19 does not use the traditional marketing strategy of television campaigns, they simply use self-produced videos in their in-house video production studio in Missouri, America and Youtube as the main source of media channel.
The videos are designed to be viral and the way it goes viral is by being really cheesy and some a mimicry of infomercials. This is a great example to how companies utilise social media to their advantage. Instead of buying heavily priced television advertising spots, their investment in the online medium really paid well.
Back to the site for more redundant but incredibly entertaining videos and products!
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